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三年不敢去的青甘线，华住会给了我闭眼冲的勇气_我的网站

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一 | 青甘大环线躺在我的「人生旅行清单」快三年了。每次刷到敦煌日落、张掖丹霞，都想立刻订机票，但真到了要出发的时候就犹豫了。 The Brand Day showcased continued breakthroughs in technology and products, while also highlighting personal growth and long-term commitment.
REPT BATTERO held its 2026 Brand Day, themed "HEART OF A CHAMPION·MOMENT OF A DREAM" in Shanghai on August 8. Unlike a conventional corporate launch centered on new products and specifications, the event comprised two parts: "HEART OF A CHAMPION" featuring new solutions for AI data centers, heavy-duty transport and emerging mobility; and "MOMENT OF A DREAM" a concert featuring young pianist Hao Liu and his story of pursuing music through sustained commitment.

REPT BATTERO’s 2026 Brand Day.
Bringing product innovation and piano music onto the same stage reflected a broader question for REPT BATTERO as it enters a new phase of development: how to build not only technologies and business performance that stand up to market scrutiny, but also the organization, culture and talent needed to support long-term growth.
A new starting point: the focus turns to enduring growth
In 2025, REPT BATTERO achieved its first full-year profit since its founding, while its residential energy storage cell shipments ranked No.1 globally (Source: SNE Research; GGII; SMM and ICC). For the first half of 2026, the company expects a revenue of approximately €1.86 billion ($2.15 billion) to €1.95 billion and a net profit of approximately €89.8 million to €109.1 million - surpassing its full-year net profit in 2025. According to SNE Research, REPT BATTERO also globally retained No.1 in residential energy storage cell shipments, while its power battery shipments entered the global top 10 in June.
REPT BATTERO President Benson Feng delivers his address at the company’s 2026 Brand Day.

REPT BATTERO President Benson Feng delivers his address at the company’s 2026 Brand Day.
Speaking at the event, REPT BATTERO President Benson Feng said the new energy industry is moving beyond a period driven primarily by capacity expansion. In an increasingly competitive market, the company will continue to prioritize long-term technology development and disciplined operations, with a sustained focus on product safety, consistent quality, reliable delivery and lifecycle services. He emphasized that building an enduring company matters more than achieving short-term speed - and that people ultimately determine whether a business can navigate industry cycles over the long run.
"Healthier, happier and wealthier" is more than a slogan

As its business enters a new phase, REPT BATTERO is pursuing a culture in which REPTers can be "healthier, happier and wealthier." The aspiration extends from physical well-being and sustainable ways of working to professional growth, recognition and the opportunity to share in the company's progress.
"Without sustainable growth for our people, there can be no sustainable growth for the company," Feng said. When REPTers have the well-being, development opportunities and recognition that reflect their contribution, an organization is better positioned to sustain creativity, cohesion, innovation and operational improvement.
Putting people at the heart of products and customer value

REPT BATTERO's people-centered approach also extends to customers and end users. During "HEART OF A CHAMPION," the company introduced solutions for AI data centers, commercial vehicles and emerging mobility applications, with a shared focus on balancing energy, efficiency, safety, weight and size around real operating needs.
For AI data centers, REPT BATTERO unveiled the Powtrix® 6.9MWh energy storage system and the Wending® 320Ah sodium-ion cell. Powered by Wending® 648Ah cells, the Powtrix® system can reduce equipment count and on-site installation hours by 28 percent and land use by 30 percent in a 1GWh project compared with a 5MWh solution. It delivers 96 percent round-trip efficiency over a four-hour cycle and more than 10,000 cycles, while liquid cooling and AI-enabled operations support stable performance and predictable lifecycle costs.
For commercial vehicles, REPT BATTERO focused on payload, range and charging downtime. Its Chenxing S350, S455 and S600 address different transport scenarios, while the Chenxing D800 Pro is 700 kg lighter than conventional solutions, uses a 10 percent shorter battery enclosure and supports 1.3 MW charging. The company estimates that the system could generate approximately €20,500 in additional operating income per vehicle over five years.
For passenger vehicles, low-altitude aircraft and embodied AI applications, the company introduced two Wending® hybrid solid-liquid batteries. The manganese-based version can support a vehicle range of up to 800 km with an 85 kWh battery pack. The ternary version delivers a cell-level energy density above 375 Wh/kg and has passed more than 100 safety validation tests across the cell, module and system levels.
Across these applications, the goal is to translate battery performance into practical value - from keeping compute infrastructure online to improving vehicle economics and extending aircraft range under strict weight constraints.
Different starting points, same drive

If "HEART OF A CHAMPION" showed how teams achieve technical breakthroughs through years of research, testing and manufacturing, "MOMENT OF A DREAM" told a parallel story of an individual pushing beyond personal boundaries through sustained practice.
Hao Liu performs Croatian Rhapsody with the ensemble.

Hao Liu performs Croatian Rhapsody with the ensemble.
REPT BATTERO invited young pianist Hao Liu to serve as the event's Dream Ambassador. Blind since childhood, Liu remained committed to music through years of study and intensive training. He graduated from the Peabody Institute of the Johns Hopkins University and will continue his studies at the New England Conservatory in Boston.
Hao Liu performs La Campanella.

Hao Liu performs La Campanella.
Although Liu and REPT BATTERO work in different fields, their stories share a similar trajectory. When REPT BATTERO was founded nine years ago, it was a newcomer to an established battery industry. Since then, it has built its capabilities from the ground up, achieving its first full-year profit in 2025, then retaining No.1 globally in residential energy storage cell shipments in 2026 H1 (Source: SNE Research; GGII; SMM; ICC). Liu has similarly challenged assumptions about what a blind musician can achieve. Both stories show how sustained commitment can overcome the limits of a starting point.
This shared spirit led REPT BATTERO to invite Liu as its Dream Ambassador. Representing more than just a concert following a product launch, "MOMENT OF A DREAM" expressed respect for those committed to a goal and a belief that individuals and organizations can grow over time.
More important than being No.1 is moving forward together
"HEART OF A CHAMPION" and "MOMENT OF A DREAM" both conveyed the idea that being a champion goes beyond market rankings. REPT BATTERO's No.1 global position in residential energy storage cell shipments reflects its business progress, while its products and cultural aspirations demonstrate how the company intends to grow. More important than achieving a No.1 ranking is the ability to keep moving forward together.
。西北的风沙、起早贪黑的自驾、不知道干不干净的住宿，甚至路上找个厕所都费劲，出发的心就又缩回去了。风景美是真美，但旅途苦也是真的苦。这种“想去又不敢去”的纠结，肯定不止我一个人。

二 | 但最近，参加完华住会在上海举行的「华住会给你出行的勇气」第二季带你环游“青甘大环线”发车仪式，我又心动了，还没结束就在看机票了。图注：发车仪式现场仪式现场，一曲《幸福的牧马人》西北民乐直接把我“传送”到了大西北——盐湖、草原、奔跑的野马……自由的风似乎已经扑面而来。几位来自青海藏区的卓玛跳起欢快的藏族舞蹈，裙摆旋转之间，恍惚间我好像被拽到了青海湖畔。图注：发车仪式现场 “这房车能预订吗？”想必不只有我一个人想住进现场的三辆“样板间房车”。

三 | 车身就是移动的酒店体验舱，全季、汉庭把房间直接搬进了车里，桔子还带来了我很爱的“桔子泰迪熊”和健康早餐区，那刻想跟着桔子泰迪去旅行的心达到了顶峰。而现场“洗好澡”、“睡好觉”、“自助洗烘”等装置，瞬间治愈来我对青甘线的出行焦虑，人狠话不多，精准戳中了我路上最担心的痛点。图注：发车仪式现场然后我突然想通了：纠结了三年不就是怕去了之后住不好、睡不好、吃不好吗？现在华住会直接把青甘线上那些让人发怵的痛点解决了，那还犹豫什么？、 1、最美的风景，藏着“最糟”的住宿？网上一直有个说法挺火的——“去青甘线旅游的人嘴都太严了”。

四 | 意思是你刷朋友圈、小红书，去青甘大环线的人分享的都是天空之镜、鸣沙山星空，但没人告诉你那些风光大片背后：凌晨三点被硬床板硌醒、热水忽冷忽热的现实版“囧途”。

五 | 风景发出来了，苦自己咽下去了。图注：网友分享迈点发现，青甘线虽火，但沿线住宿还停留在比较初期的阶段。以敦煌为例，全市862家旅游住宿单位中，连锁品牌门店仅60余家，连锁化率约6%，远低于全国平均水平；张掖673家住宿单位中，连锁品牌约59家，连锁化率不足9%。图注：网友分享再加上西北地广人稀，城市之间动辄几百公里，住宿选择又有限，一到旺季，房源紧张，供需失衡下沿线酒店价格飙升，但服务却完全跟不上。因此，花五星的钱住招待所，在青甘线的旺季并不夸张。住宿一旦不确定了，整趟行程就更不确定了，能不能洗个靠谱的澡、睡个不被干到起皮的觉，这些不确定性叠加在一起，出发可太需要勇气了。 2、当最大的变量被解决，安全感就有了旅行最劝退的从来不是路程远，而是全程充满未知。既然不确定性是最大的成本，那就把最大的变量先解决掉，华住会这次做的就是这样一件事。三辆房车将从上海出发，一路开到西宁，全程4268公里，经停青海湖、敦煌、张掖、西宁。

六 | 图注：发车仪式现场房车只是一个关注点，华住会真正想让我们知道的，是华住会的酒店已全线布局青甘，西宁、格尔木、大柴旦、德令哈、果洛玛、玉树、敦煌、张掖……你向往的大西北，都有华住会在。

七 | 海拔2800米以上的酒店配备供氧设备或弥散式供氧客房，24小时恒温恒压热水洗去旅途疲惫，客房加湿器对付西北的干，高品质早餐为早起赶路补能，24小时免费洗衣房解决换洗焦虑，大堂应急供水和卫生间为紧急时刻解忧。

八 | 图注：桔子酒店弥散式供氧客房听起来都是小事。但走过青甘线的人懂，在那样的环境里洗个稳定的热水澡、睡个不干到起皮的觉、吃上热乎营养的早饭，是真爽。

九 | 更关键的是，这套解法覆盖很广。打开华住会APP搜沿线城市，全季格尔木江源路火车站酒店、桔子敦煌沙州夜市酒店、汉庭张掖西站酒店、西宁海湖新区城际酒店……华住会旗下30+品牌、13000+酒店已在全国织成一张密集的网，青甘大环线也被兜在里面。

十 | 沿线的每一个节点，都是熟悉的品牌，熟悉的客房，熟悉的味道。在陌生环境里，这份“熟悉感”本身就是安全感。

十一 | 这里还有一个只有连锁酒店才讲得通的商业逻辑，在这条靠旺季吃饭的大环线上，单体酒店是孤岛，所以它们旺季涨价赚一笔，淡季硬扛，扛不住就降标准。但华住会算的不是单店账，它需要的是当一个会员沿着青甘线一路走下来，每到一个城市，都有一家华住酒店在等着他。

十二 | 图注：汉庭敦煌沙洲夜市敦湖花园酒店华住会不是在“卖青甘线的房间”，是在“卖一趟趟确定性的旅程”，当确定性不再是承诺而是事实，旅行的心态就变了。

十三 | 你不再需要为每一个“万一”提前焦虑内耗，而是只需要考虑“明天去哪里看日出日落”。 3、不只是一份“勇气”，是一整条出行链的“底气” 住宿解决了，但住宿只是出行链上的一个环节。你怕住不好，同样也怕飞不到、怕没车开、怕路上没东西吃，这些不确定性叠加在一起，同样很劝退。

十四 | 华住会显然很明白这件事。它拉上了东方航空、滴滴、乐道汽车、一嗨租车联合打造“华住会给你出行的勇气福利嘉年华”为3亿+华住会会员送出旅程权益，包括机票立减券、充电满减券、租车车型升级券、滴滴福利礼包等。你飞过去的航班、前往酒店打的车、到了当地租的车、路上充电的新能源车……整条出行链上的关键节点，华住会都帮你兜住了。看着是华住会这次把格局打开了——它意识到，阻止人们出发的从来不只是“住不好”，而是整条出行链上所有不确定性的叠加，所以它找来了能解决这些问题的伙伴，打包成了一套“出行确定性方案”。但背后相当于是把原来的酒店会员变成了“旅程会员”，让权益从一张床扩展到了一整段旅程，这是会员经济往深里走的一种打法，即住宿是入口，出行链是延伸，最后黏住的是用户整段旅程的消费决策。

十五 | 对华住会来说，更能把会员价值做厚，而对3亿+会员来说，手里的会员卡从“订房打折”变成了“出行通行证”，则是权益结构的超级升级。 4、出发这件事，被重新定义了一个人敢不敢出发，很大程度上取决于他对未知的容忍度有多高。有网友在网上发帖说，现在去边远地区旅行，有华住会就住华住会，有全季就住全季。

十六 | 网友留言问为啥，网友回复就两个字：安心。确实，青甘大环线很美，新疆西藏很美，最近交通部发文要把中国沿边沿海串联成的“黄金大外环”更美，环国自驾游直接从梦想照进现实。图注：华住会给你出行的勇气现场房车路是通了，人是去远方了，但远方最缺踏实觉，说走就走的冒险确实浪漫，但谁来为住宿兜底？只有华住还在“织网”，它把酒店铺到了最需确定性的远方，无论是西北腹地还是边远地区，它也把稳定的服务带给了最需确定性的国民，有热水好觉等着，出发再不用权衡利弊。这就是中国头部酒店集团应由的担当，让你知道，只要在中国地图所及之处，有了华住会给的出行勇气，都能直接出发。返回，查看更多。